In Florel, Every product you see has a small story behind it. It always starts with us — we test it, study it, and evaluate it — and only when we are completely confident in its effectiveness do we share it with you. Because for us, skincare is not simply a routine — it is a personal journey, a relationship built on trust.
In 2020, we took our first steps into the world of Korean cosmetics, guided by our love for clean, radiant skin. Over time, your support showed us that we were moving in the right direction. Every message, every piece of feedback, and every result you shared with us became a part of our own evolution — and of the community we have built together.
Our approach to skincare is never the same for everyone. That is why we are here: to listen, guide, and recommend. Through phone support, personal interaction, and genuine care, we help you find the products that truly match your own story and your own skin.
Because we believe it is born from three things: the right guidance, reliable products, and consistent, daily care. And we want to be part of this journey with you — with simplicity, confidence, and a touch of luxury that you truly deserve.
Our Philosophy
- Cruelty free: Our products are cruelty-free, which means they are not tested on animals before being released to the market. In recent years, we have seen this approach being embraced more and more by consumers. Therefore, if you want to make a more conscious choice regarding the protection of animals within the cosmetics industry, you can look for cruelty-free products.
- 100% Natural Ingredients :All of our products are made with 100% natural ingredients, without synthetic chemicals or animal-derived by-products.
- Dermatologically tested :A product labeled as “dermatologically tested” means that a research team of dermatologists has examined how the skin reacts to the product and its ingredients.
- Chemicals free : All of our products are safe and environmentally friendly because they contain only natural ingredients. This also makes them gentle and skin-friendly. They are completely free from chemical substances that may be harmful in certain cases.